Maxim's Cakes 美心西餅｜Hong Kong Cake Shop香港著名蛋糕店

Maxim’s Cakes (“Maxim’s Cakes”) operated by Maxim’s Caterers Limited (“Maxim’s”) recognizes the importance of your privacy.This privacy policy statement (‘this Privacy Statement’) explains how personal data is collected and used by Maxim’s Cakes.

Maxim’s Cakes (“Maxim’s cakes”) operated by Maxim’s Caterers Limited (“Maxim’s”) recognizes the importance of your privacy. This privacy policy (“Privacy Policy”) explains how personal data are collected, used and handled by us.

Please read this Privacy Policy carefully. By using this Website, you accept and agree to be bound by this Privacy Policy and the terms of use of this Website (“TOU”), which can be found at https://www.maximscakes.com.hk/en/termsOfUse. If you do not accept this Privacy Policy or the TOU, please do not use this Website and please immediately cease to continue to use this Website (if applicable). If you complete any form via this Website and click the “submit”, “confirm”, “save”, “check out” or “add” button (as the case may be), it indicates that you have read and understood this Privacy Policy and agreed to how personal data are collected and used as provided in this Privacy Policy.

1. Policy and Data Privacy Principles

(a) The policy of Maxim’s cakes is to respect and protect the privacy, confidentiality and security of the Data (as defined in Clause 13) it collects, holds, uses and processes. Maxim’s cakes complies with the Hong Kong laws including the Personal Data (Privacy) Ordinance (Chapter 486) (the “PDPO”) in its policy and the ways it collects, uses, stores, discloses, transfers, protects and accesses Data.

2. Collection of Data and its Purposes

(a) When you use this Website, register at, and/or otherwise use the services provided on or via this Website, you may have to provide us your Data including, but not limited to, your name, contact details (such as contact number, correspondence address and email address), Octopus Card number, billing information (including but not limited to credit card or other payment number, and billing address), Facebook ID, Instagram ID and/or other social media account details , profile information (including but not limited to profile photo, gender, age range, languages and other preferences and interests), invitation or discount code issued by us or other user(s) of the Website (if applicable) and location information.

(b) You agree to provide your Data to us voluntarily. You agree and understand that any and all of the Data you provided to us may be collected and used as follows:-

(i) for verification of identity and record; matching your Data with information you provided to us via other means

(ii) for analysis and evaluation (including comparison with the personal data of others) in order to develop and enhance our products or services and market promotion programs;

(iv) for generating survey on user traffic on this Website and other statistics purpose

(v) for receiving or making payment, handling payment instruction and direct debit of fees or other payments;

(vi) for internal management, including calculating payment receivable or payable, and recording your consumption and transaction made via this Website;

(vii) for identifying fraudulent activities and transactions, prevent abuse of and investigate and/or prosecute any potential threat to or misuse of our services, and protect your account from unauthorized access;

(viii) for implementing your instruction (such as providing you with marketing or membership materials, where applicable), processing your order , responding to your enquiries or those made in your name, and providing services requested by you;

(ix) (if you have registered for our membership program or loyalty membership program) for handling your registration and the administration or operation of membership program or loyalty membership program, including operation of the membership account and provision of membership benefits;

(x) (if you have registered for our membership program or loyalty membership program) for displaying on the membership portal, loyalty membership portal and/or the screen of the device you use, as the case may be when you use this Website in managing your Data;

(xi) (if you have provided the required consent) for the provision of news and update about our products and services and other marketing events and activities;

(xii) (if you have provided your address or location) for searching for and providing you with the Maxim’s Cakes shops or restaurants closest to your place/location;

(xiii) for complying with applicable laws and regulations;

(xiv) such other purposes that you have been notified of before collection of the relevant Data or that you have consented to from time to time; and/or

(xv) for other purposes reasonably related or ancillary to the above purposes.

(c) In the event that the provision of a product or service, processing of an application or order, or the responding to your enquiries is dependent upon your provision of all requested Data, failure to provide any of the requested Data may prevent us from providing such particular product or service, processing such application or order, or responding to your enquiries.

(d) Please also refer to our Personal Information Collection Statement provided at the time of collection of Data (if any) for further information about the types of the Data and the purposes for which such Data may be used.

3. Direct Marketing Communications

(a) The Data collected by us may be used for sending and communicating with you offers and promotions provided by us, the Group Companies and business partners (such as banks or shopping mall etc…) in joint promotions, including but not limited to those in relation to food and beverage and catering services and banking services. We may not so use your Data for any such purposes unless we have received your consent where and as required by the applicable laws and regulations (which includes an indication of no objection).

(b) We also intend to provide the Data collected to our Group Companies and business partners for use in direct marketing of the above offers and promotions. We may not so provide your Data to third parties for direct marketing unless we have received your consent where and as required by the applicable laws and regulations.

(c) If you do not wish to provide your Data for use by us or others in or receive any direct marketing communications in the future, you can at any time send us your request with your name to our Data Privacy Officer via email at: dataprivacyoffice@maxims.com.hk or by post to: Data Privacy Officer, Maxim’s Caterers Limited, 18/F, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong. Please note that if you opt out of receiving direct marketing communications, you may not receive news in relation to our discount offer or promotion.

4. Retention, Storage and Disclosure of Data

(a) You acknowledge, agree and authorize us to retain and store the Data you provided in one or more databases of ours within or outside Hong Kong, and to provide, disclose, allow access and transfer such Data within or outside Hong Kong to:

(i) any employee or officer of ours or any Group Company who or which is authorized to handle such Data for the purposes for which such Data are collected;

(ii) any contractor, agent or other service provider who or which provides administrative, telecommunication, computer, payment, insurance, professional or other services to us or any Group Company and is engaged by us or any Group Company for the purposes for which such Data are collected or relevant to the purposes for which such Data are collected;

(iii) anyone that we or any Group Company has to make disclosure to in accordance with the requirements of applicable laws, administrative policies or regulations;

(iv) anyone who or which reasonably requires us to make disclosure in order that we or any Group Company can implement the purposes listed in this Privacy Policy;

(v) (if you have provided the relevant consent to direct marketing under Clause 3 above) our business partners and other Group Companies for the relevant direct marketing purposes;

(vi) any other person under a duty of confidentiality to us or a Group Company who or which has a legitimate interest to access such Data; and/or

(vii) any other person so as to execute or implement any terms of use relating to your use of this Website, or the services provided by us or any Group Company or protect our rights, properties or interests and that of the Group Companies, the Associated Parties, the customers of any Group Company or users of this Website

(b) For the avoidance of doubt, we have not sold and will not sell your Data.

(c) We shall retain the Data you provided by you via this Website for a period no longer than necessary for the fulfilment of the purpose for which the Data are or are to be used, or for a longer period if there is a subsisting reason that obliges us to do so, for example to comply with our legal and regulatory obligations.

(d) You shall ensure that your Data provided to us are accurate, complete and up-to-date, and keep us updated of any change.

5. Security of Data

No data transmission over the Internet or any other public network can be guaranteed to be completely secure, and privacy cannot be assured in your communications to us. Whilst we will take all reasonable measures to ensure that your Data is stored and processed securely with appropriate security technologies and procedures, you are encouraged to undertake steps to protect your Data, such as using appropriate anti-virus software, taking steps to protect unauthorized access to your password, and signing out from your account (if any) when using a shared computer.

6. Cookies and Third-party Applications Cookies

(a) Maxim’s Cakes uses cookies on this Website. Cookie is a small text file that is placed on your hard disk by a Web page server. Cookie is not designed to access any information (except for the information of the cookies itself) of the user’s computer. On the contrary, it is an identifier that can later be searched by the same Web page server to identify a particular computer.

(b) This Website can link up the cookies to other information such as personal identifier information, webpages visited in this Website, IP address, previous website visited, types of browsers and operating systems used and the length of time spent on this Website.

(d) The purposes for this Website in using cookies or third-party applications are to enable automated sign-in and registration of information so that you are linked to the information for online purchase when you make a purchase (if any) on this Website, to adjust this Website according to your preferences, to personalize promotion or marketing, to analyze the usage of different webpages and to develop and enhance this Website.

(e) You can modify your web browser on the use of cookie so that it will send you warnings or you can decline acceptance of cookie. Please note this Website may not function normally or permit your sign-in if you choose to decline acceptance of cookie. For further details about our use of cookies, please refer to our Cookie Policy at https://www.maxims.com.hk/en/cookie-policy.

7. Use of Web Beacons

(a) Maxim’s may use Web beacons on this Website or other websites and allow third party to place Web beacons on this Website to monitor the effectiveness of promotion or other legal purposes.

(b) Web beacons are also called web crawler. It is an object that is embedded in a web page or email which allows a website owner or a third party to check whether a user has viewed the page or email. It is usually invisible to the user as its size is generally very small (1x1 gif) and has the same colour as the web page, document or email. Web beacons are identified as HTML IMG on web pages.

(c) Web beacons can be linked to personal information. For example, advertising network may use web beacons to associate the web pages visited with the personal information of the users, and based on such information, add a particular kind of advertising bars. Web beacons can also be used to independently track the number of people viewing the web site.

(d) Users can click on the information option on the web page to find out whether Web beacons are used on the web page.

8. Links to or from Other Websites or Applications

(a) This Website may contain links to other websites or applications published or operated by us or Group Companies. Also, our advertisers or any other websites or applications with links to this Website may collect your Data. The treatment of Data by such other websites or applications shall be subject to the privacy policy of the relevant advertisers, websites or applications.

(b) You must read the relevant privacy policy and/or other privacy documents of those advertisers, websites or applications carefully before you provide your Data to them. Your provision of your Data to any third party has nothing to do with us and we will not have any responsibility for such.

9. Minors

(a) This Website does not plan or intend to collect Data from anyone below 18, or any person who does not have full capacity to enter into a contract (the “Minors”).

(b) If you are a Minor, you should not provide any personal information or use any function on this Website.

(d) By clicking the “submit”, “confirm”, “save” or “add” button on the Website (as the case may be), it indicates that you confirm that you are not a Minor.

10. Access or Correction of Data

(a) Under and subject to the PDPO, you have the right to access your Data held by us and request correction of your Data.

(b) If you wish to access or correct your Data held by us, please send your request with your name to Maxim’s via email to our Data Privacy Officer at dataprivacyoffice@maxims.com.hk. Other than e-mail, you can also contact our Data Privacy Officer, Maxim’s Caterers Limited at 18/F, Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.

11. Amendments

(a) We reserve the right to change, modify or remove the contents of this Website at any time and the right to unilaterally change this Privacy Policy as and when we consider appropriate and without prior notification at our sole and absolute discretion. The amended Privacy Policy is effective from the date they are published on this Website.

(b) You should therefore check this Website regularly to find out whether this Privacy Policy has been revised and to ensure you understand the terms that apply at that time, as your continuing use of this Website indicates your acceptance of any change to this Privacy Policy (unless we are mandatorily required to obtain any additional consent under the applicable laws). However, if the modification might materially affect the way we use or disclose your Data, we will seek your consent prior to any modified use.

12. Applicable Laws

(a) This Privacy Policy shall be interpreted according to the laws of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”) and be governed by Hong Kong laws.

(b) In the case of any disputes, we reserve the right of final decision on all matters, which shall be binding on all the parties concerned.

13. Definition and Interpretation

(a) Unless the context otherwise requires, in this Privacy Policy:-

(i) “Associated Parties” shall mean and includes (jointly and severally) any and each of the Group Companies, and any and each of their respective principals, owners, members, shareholders, partners, directors, senior employees, officers, employees, contractors, agents, and/or joint brand owners and/or other partners of Maxim’s;

(ii) “Data” means any data relating directly or indirectly to a living individual, from which it is practicable for the identity of the individual to be directly or indirectly ascertained, and in a form in which access to or processing of the data is practicable;

(iii) “Group Company” shall include any entity which is a direct or indirect holding company, subsidiary, subsidiary undertaking, parent undertaking, associated company, affiliated company or related company of Maxim’s, including but not limited to any entity, unit or organization within the Maxim’s group;

(iv) “We”, “us”, “our” and “ours” shall refer to Maxim’s cakes;

(v) “Website” means https://www.maximscakes.com.hk/en; and

(vi) “You”, “your”, and “users” shall refer to any person and/or entity that accesses this Website for any reason or purpose.

(b) To the extent there is any inconsistency between this Privacy Policy and the TOU on the collection, use, processing, handling and/or transfer of Data, this Privacy Policy shall prevail.

(c) If there is any discrepancy between the English version and any other language version of this Privacy Policy, the English version shall prevail.

美心西餅，保留一切權利 2025